{"id":536,"date":"2022-06-15T19:22:26","date_gmt":"2022-06-15T16:22:26","guid":{"rendered":"https:\/\/www.croncreative.com\/tr\/?p=536"},"modified":"2022-06-28T11:30:45","modified_gmt":"2022-06-28T08:30:45","slug":"metaversete-yerini-alan-markalar","status":"publish","type":"post","link":"https:\/\/croncreative.com\/tr\/metaverse\/metaversete-yerini-alan-markalar\/","title":{"rendered":"Metaverse’te Yer Alan Markalar"},"content":{"rendered":"\n

Metaverse\u2019te yerini alan markalar aras\u0131nda global ve uluslararas\u0131 olarak \u00e7al\u0131\u015fan \u015firketler yer almakta. Bunlardan en \u00f6nemli olan markalar\u0131 yaz\u0131m\u0131zda ele alaca\u011f\u0131z.<\/strong><\/p>\n\n\n\n

1- Coca-Cola NFT Koleksiyonu<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

D\u00fcnya \u00e7ap\u0131nda i\u00e7ecek \u00fcreticisi ve sat\u0131c\u0131s\u0131 olan Coca-Cola Temmuz ay\u0131nda a\u00e7\u0131k artt\u0131rmada 575.000 USD maliyeti olan bir NFT koleksiyonuna start verdi. NFT koleksiyonu ile meta evrenine ad\u0131m atan \u015firket, gelece\u011fin teknolojisi olan metaverse sekt\u00f6r\u00fcn\u00fcn i\u00e7erisinde aktif olarak rol oynayacak.<\/p>\n\n\n\n

2- Microsoft Teams<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Microsoft metaverse i\u00e7in ilk giri\u015fimde bulunan firmalardan. Kendisinin sahip oldu\u011fu Microsoft Teams adl\u0131 uygulamaya yepyeni bir bak\u0131\u015f a\u00e7\u0131s\u0131 getirmeyi ama\u00e7l\u0131yor. \u015eirket 3D avatarlar geli\u015ftirmeye ba\u015flad\u0131 ve bu avatarlar ile ilerleyen zamanlarda toplant\u0131lara girebilece\u011fimizi duyurdu. \u015eirket \u201cs\u00fcr\u00fckleyici toplant\u0131lar\u201d olarak nitelendirdi\u011fi bu durumu 2022 y\u0131l\u0131n\u0131n ilk yar\u0131s\u0131nda kullan\u0131ma sunaca\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131.<\/p>\n\n\n\n

3- Dolce & Gabanna<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Dolce & Gabanna metaverse\u2019te yerini alan markalar aras\u0131nda \u00f6nemli s\u0131rada yer al\u0131yor. \u015eirtketin Genesis Koleksiyonu olarak adland\u0131rd\u0131\u011f\u0131 koleksiyon, NFT ve tokenleri i\u00e7eren kapsaml\u0131 bir koleksiyon olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Genesis Koleksiyonu m\u00fczayedesi \u015firkete yakla\u015f\u0131k olarak 5,65 milyon dolar kar sa\u011flad\u0131.<\/p>\n\n\n\n

 4- Balenciaga & Fortnite \u0130\u015fbirli\u011fi<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Balenciaga, yeni formatlar\u0131 ve yeni teknolojileri takip etme, benimseme konusunda bir hayli h\u0131zl\u0131 davranarak ismini kendi hedef kitlesi olsun olmas\u0131n t\u00fcm Fortnite oyuncular\u0131na ba\u015far\u0131yla duyurmu\u015f oldu.<\/p>\n\n\n\n

5- H&M ve Ceek \u0130\u015fbirli\u011fi<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Ethereum tabanl\u0131 Metaverseprojesi Ceek, y\u0131ll\u0131k ortalama 25 milyar dolar cirosuyla d\u00fcnyan\u0131n \u00f6nde gelen perakende giyim firmalar\u0131ndan biri olan H&M\u2019in sanal ma\u011fazas\u0131n\u0131 tan\u0131tt\u0131. Ceek, Twitter hesab\u0131<\/a> \u00fczerinden payla\u015f\u0131m da yapt\u0131.<\/p>\n\n\n\n

6- Facebook<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u015eirket, metaverse d\u00fcnyas\u0131n\u0131n merkezindeki ilk vizyonu olarak Horizon Home\u2019u tan\u0131tt\u0131. Facebook b\u00fcnyesindeki Oculus taraf\u0131ndan geli\u015ftirilen sanal ger\u00e7eklik ba\u015fl\u0131\u011f\u0131 Quest tak\u0131ld\u0131\u011f\u0131nda, ilk g\u00f6r\u00fclen Horizon Home oluyor. Bu b\u00f6l\u00fcm \u015fu ana kadar deneyim sosyal olmad\u0131\u011f\u0131 i\u00e7in sadece Home olarak adland\u0131r\u0131l\u0131yordu. Yak\u0131n gelecekte ise kullan\u0131c\u0131lar\u0131n birlikte vakit ge\u00e7irebilece\u011fi, video izleyebilece\u011fi, oyunlar\u0131 ve uygulamalar\u0131 ke\u015ffedebilece\u011fi arkada\u015flar\u0131n\u0131 Horizon Home\u2019da kendilerine kat\u0131lmaya davet edebilecek.<\/p>\n\n\n\n

7- Adidas<\/strong><\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00d6nde gelen giyim firmalar\u0131ndan biri olan Adidas ilk NFT koleksiyonunu ge\u00e7ti\u011fimiz g\u00fcnlerde payla\u015ft\u0131. Adidas\u2019\u0131n NFT koleksiyonunun ismi ise \u201cInto The Metaverse\u201d olarak adland\u0131r\u0131l\u0131yor. Koleksiyonda Bored Ape taraf\u0131ndan giyilmi\u015f Adidas k\u0131yafetleri yer al\u0131yor. Adidas\u2019\u0131n NFT\u2019lerini almaya hak kazanacak \u015fansl\u0131 sahipler dijital ve fiziksel Adidas \u00fcr\u00fcnlerine eri\u015fim sa\u011flayabilecek. Adidas\u2019\u0131n di\u011fer NFT\u2019lerine buradan<\/a> ula\u015fabilirsiniz.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Metaverse\u2019te yerini alan markalar aras\u0131nda global ve uluslararas\u0131 olarak \u00e7al\u0131\u015fan \u015firketler yer almakta. Bunlardan en \u00f6nemli olan markalar\u0131 yaz\u0131m\u0131zda ele alaca\u011f\u0131z. 1- Coca-Cola NFT Koleksiyonu D\u00fcnya \u00e7ap\u0131nda i\u00e7ecek \u00fcreticisi ve sat\u0131c\u0131s\u0131 olan Coca-Cola Temmuz ay\u0131nda a\u00e7\u0131k artt\u0131rmada 575.000 USD maliyeti olan bir NFT koleksiyonuna start verdi. NFT koleksiyonu ile meta evrenine ad\u0131m atan \u015firket, gelece\u011fin…<\/p>\n","protected":false},"author":2,"featured_media":603,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[86],"tags":[],"class_list":["post-536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metaverse"],"_links":{"self":[{"href":"https:\/\/croncreative.com\/tr\/wp-json\/wp\/v2\/posts\/536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/croncreative.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/croncreative.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/croncreative.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/croncreative.com\/tr\/wp-json\/wp\/v2\/comments?post=536"}],"version-history":[{"count":2,"href":"https:\/\/croncreative.com\/tr\/wp-json\/wp\/v2\/posts\/536\/revisions"}],"predecessor-version":[{"id":546,"href":"https:\/\/croncreative.com\/tr\/wp-json\/wp\/v2\/posts\/536\/revisions\/546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/croncreative.com\/tr\/wp-json\/wp\/v2\/media\/603"}],"wp:attachment":[{"href":"https:\/\/croncreative.com\/tr\/wp-json\/wp\/v2\/media?parent=536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/croncreative.com\/tr\/wp-json\/wp\/v2\/categories?post=536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/croncreative.com\/tr\/wp-json\/wp\/v2\/tags?post=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}